February 15, 2010
Hey guys! Philip Josafat, BIIS Solutions IT Manager, here again to comment on the newly announced Windows Phone 7 Series. Today, at Mobile World Congress, Microsoft announced their newest iteration of their Windows Mobile line called the Windows Phone 7 Series. That’s quite a mouthful, huh? I haven’t read the entire press release, so please excuse my inability to have read all the details from the announcement.

After seeing videos and pictures of the newest phone that was used at MWC, my initial impressions are actually quite positive. I thought, though, that it was a bit odd of Microsoft to not mention many specifications of the phone itself that they used for their demos only because companies like Google and Apple are very specific about what’s inside their devices. However, this may be a good move on Microsoft’s part in order to appease their hardware partners by not singling out one specific partner in their demos. Instead, Microsoft wanted to simply debut what’s coming over the horizon in their mobile space since they will not be releasing this line of phone until “Holiday 2010″.
So you’re probably wondering what’s new with Windows Phone 7? Actually, quite a lot. I definitely have to commend Microsoft for finally cutting its losses and folding with Windows Mobile 6.5, although, there have been newly released phones that still have 6.5 running on them. I think the most striking difference between 6.5 and 7 has got to be the User Interface. 7 is built upon a type of tile system. Microsoft pretty much threw out the conventional Home Screen and gave the users full control of what they are allowed to have on their Home Page.

The best way to describe the new Windows Phone 7 Series is to say it’s the new Zune Phone. The interface is very similar using the same fonts and layering system that the Zune HD uses. In my opinion, this was a good move by Microsoft because it integrates what they currently have in the Zune HD and it creates a new brand for the mobile devices that helps them to unify and define what they offer as a mobile device company. Google did it with Android and Apple did it with iPhone OS. Microsoft’s mistake with Windows Mobile was fragmentation. Too many partners like HTC were customizing Windows Mobile (i.e. Sense) with their own UI to the point that the user didn’t even know Windows Mobile 6.5 was the OS running the show.

Another striking addition to Windows Phone 7 is the integration of Xbox Live. Things like Avatar editing, game updates, game news and actual gaming would be built into the OS so that playing on Xbox Live didn’t matter if it is on a Windows Phone or on an actual Xbox. Yet another smart move by Microsoft because although Apple has the App Store, they certainly don’t have an Xbox Live, so Microsoft is capitalizing on their Live community. This can lead to a new business model that already has a large community that Microsoft can tap into.

Of course, the Windows Phone 7 will have other Microsoft software integration such as Office and Exchange support so business users won’t be left behind. At it’s very core, the Windows Phone 7 will be a business user’s delight knowing that no longer have the obstacle of fighting Windows Mobile to create their documents or check their email. Plus, they can get rid of their stylus due to the use of a capacitive touchscreen. No more tiny icons to poke at with a stick. Business users will definitely fall in love with the new UI for their productivity needs.
Although this new product has so much upside to it, it also has its pitfalls. Now, I’ll admit that it’s very, very early to nail down whether or not what we saw on the demos will be close to what will be released later this year, but if it’s close to what we saw, there may be some problems for the new Windows Phone. The most glaring is processing. It was mentioned that Qualcomm is one of Microsoft’s partners, so I think it’s safe to say the chip inside the Windows Phone is a 1GHz Snapdragon. However, no matter how fast the chip is, if there are too many processes running at one time, it will definitely hamper the performance of the phone. And how wants to wait for a phone to process in order to register your tap to open an app? I noticed that in multiple demo videos that there would be stuttering of the OS when click on objects that would hinder the user from executing the action that they wanted to execute. There were multiple mishits and incorrect inputs from the OS. Without knowing all the processes running on the OS at one time, it’s hard to tell if the OS itself is naturally buggy or if it was due to the many things that were running at one time. This could be a problem in the future if users decide to flood their Home Pages will multiple apps that have tons of animations that could bog the processor. This would prove Apple’s ideal of allowing the user to only run one app on the iPhone. Hopefully it’s just because of an early demo unit that still needs to be optimized for performance.
Another major problem with Windows Phone? IE. Those haunting letters put together equal one of the most feared browsers ever created: Internet Explorer. Although we’re talking a mobile version of IE on the Windows Phone 7, it’s still IE. What does that mean? Well, based upon the demos, it’s slow. Rendering wasn’t that snappy for a simple Wikipedia page with mostly text on it. Imagine a page with rich text, images and videos that needed to be rendered all at once? That would be a nightmare. I still hold my belief that iPhone’s Mobile Safari can’t be beaten in speed and usability. But Android is certainly catching up.
The last problem with Windows Phone 7 is that Windows Phone 7 isn’t actually a phone. It’s an ideal. So Microsoft is dictating to its hardware and software partners exactly what they are allowed to do with their concept if they decide to build apps or phones for it a la Google Phone. There are visual and software queues that Google has suggested to its partners when building a Google Phone and Microsoft has taken that very same model here and said, “If you want to use our OS, you need to build it a certain way.” Manufacturing partners will be handcuffed in this sense because they no longer control the phone’s hardware, Microsoft does. On top of that, Microsoft chooses their partners unlike in the past when manufacturers would just purchase a license for Windows Mobile and slap it on whatever hardware they were producing. So unless you’re Qualcomm, LG, Samsung, Garmin Asus, HTC, HP, Dell, Sony Ericsson, and Toshiba, there will be no Windows Phone for you.

Overall, however, I must say that I’m quite impressed with Windows Phone 7. It’s a very nice phone with a great UI that legacy-Windows Mobile users will have to upgrade to when it gets released. I’ll be sure to keep you guys updated as more info, like specs, get released. I can definitely see productivity sky-rocketing with a phone like Windows Phone 7. If I were a large corporation and had the budget to upgrade my employee’s phones to Windows Phone 7, I would do it in a heartbeat and I could almost guarantee your employees would love you for it. Plus, they would get a lot more work done, unless they’re stuck playing Scrabble all day on Xbox Live.